At LifeMax (Pty) Ltd (“LifeMax”, “we”, “our”, “us”), we are committed to protecting your privacy and ensuring that your personal information is collected and used properly, lawfully, and transparently. This Privacy Policy explains how we collect, use, share, and protect your personal information in compliance with the Protection of Personal Information Act, 4 of 2013 (POPIA).

1. Who We Are

LifeMax is a South African technology solution provider, offering premium international products and services to professionals and organisations in the fields of health, fitness, performance, and exercise medicine.

Our registered address:

LifeMax (Pty) Ltd
Flexispace 3/11,
First Floor, Block B,
Eagle Canyon Office Park,
21 Jan Frederick Avenue,
Randpark Ridge, 2156
Johannesburg, South Africa

Email: info@lifemax.co.za
Tel: +27 11 7934740

2. Information We Collect

We may collect the following types of personal information from you:

• Name and surname
• Contact details (email address, phone number, physical address)
• Company or practice name
• Job title or role
• ID or registration numbers (where required for finance or regulatory purposes)
• Banking details (only when necessary for transactions)
• Device and browser data when you interact with our website
• Any other information you provide voluntarily (e.g., via contact forms or email)

3. How We Collect Information

We collect personal information in the following ways:

• Directly from you when you submit a request, make an enquiry, or complete a purchase
• Through forms on our website, newsletter subscriptions, event registrations, or surveys
• Automatically through analytics tools and cookies when you visit our website

4. Why We Collect Your Information

We use your information to:

• Process your order or enquiry
• Provide product demonstrations, quotes, and technical support
• Comply with legal and regulatory obligations
• Send updates about new products, services, and industry insights (only with your consent)
• Improve our website, services, and customer experience

5. Disclosure of Personal Information

We will not sell your personal information. We may share your information only with:

• Our approved suppliers or manufacturers for order processing and support
• Third-party service providers involved in logistics, payment processing, or technical support
• Legal or regulatory authorities if required by law

All third parties are subject to strict confidentiality and data protection obligations.

6. Your Rights Under POPIA

You have the right to:

• Access, correct, or update your personal information
• Object to or restrict processing of your personal information
• Withdraw consent to marketing communications at any time
• Lodge a complaint with the Information Regulator at:
  Email: complaints.IR@justice.gov.za
  Website: https://www.justice.gov.za/inforeg/

To exercise these rights, please contact us at info@lifemax.co.za.

7. Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. These include:

• Secure servers and SSL encryption
• Limited access to data based on role and need
• Regular reviews of our privacy and security practices

8. Cookies and Analytics

Our website uses cookies to improve your browsing experience and to analyse traffic. You can control cookie settings through your browser preferences.

9. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including legal and accounting requirements.

10. Updates to this Policy

We may update this policy periodically to reflect changes in legal, regulatory, or operational requirements. The latest version will always be available on our website.

11. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact:

The Information Officer
LifeMax (Pty) Ltd
Email: info@lifemax.co.za