Skip to main content

About Us

Your Partner in Health, Movement, and Performance Excellence

Introduction

Since 1997, LifeMax has been at the forefront of innovation, providing Southern Africa with cutting-edge solutions that empower individuals and professionals to achieve optimal health, peak performance, and enhanced movement.

Today, LifeMax proudly represents the most trusted international premium brands, delivering transformative technologies tailored to meet the needs of leading health, wellness, fitness, and sports medicine centers. With a laser focus on quality and value, we specialize in three core segments:

  • 1. Sports Performance:

    Empowering athletes and coaches with precision tools to unlock new levels of achievement.

  • 2. Human Movement:

    Inspiring active and healthy lifestyles with revolutionary technology for biomechanics and gait analysis that delivers a customer experience unlike any other.

  • 3. Exercise Medicine:

    Supporting practitioners with advanced solutions for physical rehabilitation, cardiopulmonary diagnostics, and preventative care.

Why Choose Lifemax?

  • Heritage of Excellence:

    Over 25 years of expertise and a commitment to driving innovation.

  • Strategic Partnerships:

    Collaborations with global leaders to bring you the very best in technology.

  • Tailored Solutions:

    Customized systems and support to meet the unique challenges of multidisciplinary centers.

  • Visionary Leadership:

    Dedicated to shaping the future of health, fitness, and sports performance across Southern Africa.

  • 1997

    LifeMax founded after being appointed as exclusive distributors in South Africa for Bodystat Ltd, Isle of Man.

  • 2005

    Joins forces with Fitness House Company & Cranlea extending product portfolio into emerging sport science market.

  • 2007

    Move into our own offices in Lifestyle Riverfront Office Park, Randpark Ridge.

  • 2008

    First Woodway Treadmill Installations

  • 2011

    First VICON 3D Motion Capture Installation

  • 2012

    Appointed exclusive distributors for Cortex Medical.

  • 2013

    CPET & Physiology Labs – NWU, UFH, Rhodes, FSAS

  • 2014

    CPET & Physiology Labs – UJ, UKZN, UZULU, TUT

  • 2015

    First Biomechanics Lab Installation
    CPET & Physiology Labs – UFS, NMMU

  • 2016

    Neuromechanics Laboratory Installation
    CPET & Physiology Labs – NWU

  • 2017

    Appointed exclusive distributors for Customed
    CPET & Physiology Lab – SEMLI

  • 2018

    Appointed exclusive distributors for Lode
    Biomechanics Lab – SEMLI

  • 2020

    CPET & Physiology Lab – ISEM

  • 2021

    Appointed exclusive distributors for Microgate, Italy

  • 2022

    CPET & Physiology Lab – Wits

  • 2023

    Biomechanics Lab – UJ, TUT, WSU
    Physiology Lab – Wits

  • 2025

    Move into our new offices in Flexispace Eagle Canyon, Eagle Canyon Office Park
    Launched our new LifeMax Website