About Us
Your Partner in Health, Movement, and Performance Excellence
Introduction
Since 1997, LifeMax has been at the forefront of innovation, providing Southern Africa with cutting-edge solutions that empower individuals and professionals to achieve optimal health, peak performance, and enhanced movement.
Today, LifeMax proudly represents the most trusted international premium brands, delivering transformative technologies tailored to meet the needs of leading health, wellness, fitness, and sports medicine centers. With a laser focus on quality and value, we specialize in three core segments:
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1. Sports Performance:
Empowering athletes and coaches with precision tools to unlock new levels of achievement.
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2. Human Movement:
Inspiring active and healthy lifestyles with revolutionary technology for biomechanics and gait analysis that delivers a customer experience unlike any other.
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3. Exercise Medicine:
Supporting practitioners with advanced solutions for physical rehabilitation, cardiopulmonary diagnostics, and preventative care.
Why Choose Lifemax?
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Heritage of Excellence:
Over 25 years of expertise and a commitment to driving innovation.
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Strategic Partnerships:
Collaborations with global leaders to bring you the very best in technology.
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Tailored Solutions:
Customized systems and support to meet the unique challenges of multidisciplinary centers.
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Visionary Leadership:
Dedicated to shaping the future of health, fitness, and sports performance across Southern Africa.
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1997
LifeMax founded after being appointed as exclusive distributors in South Africa for Bodystat Ltd, Isle of Man.
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2005
Joins forces with Fitness House Company & Cranlea extending product portfolio into emerging sport science market.
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2007
Move into our own offices in Lifestyle Riverfront Office Park, Randpark Ridge.
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2008
First Woodway Treadmill Installations
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2011
First VICON 3D Motion Capture Installation
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2012
Appointed exclusive distributors for Cortex Medical.
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2013
CPET & Physiology Labs – NWU, UFH, Rhodes, FSAS
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2014
CPET & Physiology Labs – UJ, UKZN, UZULU, TUT
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2015
First Biomechanics Lab Installation
CPET & Physiology Labs – UFS, NMMU -
2016
Neuromechanics Laboratory Installation
CPET & Physiology Labs – NWU -
2017
Appointed exclusive distributors for Customed
CPET & Physiology Lab – SEMLI -
2018
Appointed exclusive distributors for Lode
Biomechanics Lab – SEMLI -
2020
CPET & Physiology Lab – ISEM
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2021
Appointed exclusive distributors for Microgate, Italy
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2022
CPET & Physiology Lab – Wits
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2023
Biomechanics Lab – UJ, TUT, WSU
Physiology Lab – Wits -
2025
Move into our new offices in Flexispace Eagle Canyon, Eagle Canyon Office Park
Launched our new LifeMax Website